Here at the Embellishing Group, we accept that people often judge books by their covers, despite the best advise otherwise. First impressions really do last, which is why we pride ourselves on our precise attention to detail. By offering a full suite of up-to-date printing techniques we ensure that we achieve the finish that your printed material, and your brand, deserve.
When presenting a sales brochure to a potential client, you need it to really impress. Cheap, sloppily printed literature is sure to put off a punter, and give a poor impression of your product. You want your print to reflect your brand’s elegance and sophistication, and so do we. With that in mind, this month we’re going to explain a little bit more about another one of the bespoke printing services that we’re happy offer – the technique of ‘case making’.
Making the Case for Case Making
Also known as ‘casebinding’, case making is the perfect way to encapsulate sales brochures or other printed material in a manner that’s bound to give an amazing first impression. But what exactly does it mean?
Simply put, case making is the process of wrapping a piece of printed material in a hard cardboard cover. This cover then acts as a sheath or box in which the material is held.
To show you what we mean, and how this method can be extremely effective as a presentation method for your high quality brochures and much more, let’s first look at three example of case making in action.
A ‘slipcase’ is basically a box to hold a set of brochures or other printed material, which keeps them together and protects them while leaving the spine visible. Using these hardback cases adds an extra touch of importance to the documents within while allowing you to add your own, highly visible design and branding.
These tasteful slipcases can then be enclosed in an elegant briefcase-style box for ease of transport. The finished result resembles a bespoke, branded briefcase—specially made for your beautifully printed sales brochures.
Sales display book
Another common way of displaying your sales material is using a hardback display book. When displaying a large amount of pages of information, these are invaluable. Not only will your display book keep the pages protected, but it makes the information much more easily accessible to the potential customer.
Settlement boxes are becoming more and more popular in the real estate industry, and they really are a lovely touch at the closure of a property sale. They can be presented as functional ‘handover boxes’ or as mini gift-hampers, to make sure that a client really feels like they’re being looked after.
A typical handover box would usually include things like sets of keys for the new property, garage door remotes and some final pieces of documentation. However, giving your valued client a box of personalised gifts is now a common practice, and is a surefire way to be remembered. Whichever option you choose, we’ll produce high-quality bespoke boxes with your branding and design beautifully displayed in any way that you’d like.
Limitless Design Opportunities
Keep in mind that these three uses for case making are only some examples of what can be done using this technique. We at the Embellishing Group love a challenge, and are more than happy to hear your ideas for how we can put this technology to use for you.
To make our cases we usually use a 2500um greyboard. This recycled cardboard, of 2.5mm thickness, is used as a base substrate for your bespoke design. When it comes to how the end result looks, the possibilities are endless.
The base board can be wrapped in a variety of different finishes, such as fabric, paper, or even leather. We can also combine some of our other techniques, such as embossing and debossing, or hot foiling to add extra texture and luxury to your document cases.
Join us next month, in the seventh article in our ‘Methods of Achieving Beautiful Print’ series, where we’ll be looking at the technique of Traditional Binding.
We look forward to seeing you there!
Whatever your requirements, case making creates elegance and sophistication that is sure to impress your client.