The changing world of print
If you speak to any member of the family behind Embellishing Group, they will be able to tell you many a story of how the print industry has changed over the past four decades, as a result of rapidly evolving technologies. These technological changes have resulted in the decline of traditional print media, with much of today’s marketing and other communications moving towards digital and online channels.
Embellishing Group, now a third-generation family business, has continued to thrive during these changes, and we are continually excited about what the future of print will bring. Changes in the industry have stimulated our imagination and encouraged us to be more innovative. As we work with our clients, we can see how highly they value their printed collateral, with printed materials often used as the showpiece in their luxury campaigns.
We love when our client’s passion for their work meets our passion for beautiful print, resulting in magnificent projects.
Over the past few years, we have seen an increasing desire for high-end, luxury print. Many leading brands around the country are producing work of an extremely high calibre, and are looking to use supporting collateral that portrays the same excellence as their product. This is why we were inspired to take traditional presentation book binding to a new level of refinement…
Setting a new standard in luxury print
This is where the concept of Concertina Bind came to life, and since its launch, it has become a true market disrupter. As you can read in our earlier blog post (The Methods of Achieving Beautiful Print Part 1: Concertina Bind) the concertina method of fabrication allows each double page spread of a book to open fully – meaning no more bulging spine! Being able to display images, text and other designs right across a double page spread without the interruption of a spine has been a game changer for designers.
When combined with high quality printing technologies, premium materials and impressive finishing embellishments, there is no other printed book product in the Australian market that achieves such a premium standard.
Australia Revealed – Embellishing Group’s latest Concertina Bind publication
To celebrate just how stunning Concertina Bind can be, we have created Australia Revealed, a coffee table book showcasing the beauty of Australia. Spectacular scenes, crisp colours and an artistic view of Australia are presented perfectly across a double page spread without any viewing interruptions. This book proves that displaying images and other spreads using Concertina Bind truly is the most immersive way to use print.
If you would like to see if Concertina Bind is the right product to enhance your printed collateral (which it is, of course), then email us or call 1300 038 289 to request your personal copy of Australia Revealed.